The John Lewis Christmas advert, which are quite well-liked, help viewers get in the holiday spirit, and we are particularly fond of this year’s offering, which is a story of a man, his family (both current and past), and two skateboards.
The Christmas season always seems to begin earlier than the year before, but despite the fact that this year is no exception, the advertisement has been released at the normal time despite the fact that it was released a week earlier than usual the year before. The first scene of this year’s “The Beginner” depicts a man attempting to learn how to skateboard but having a difficult time doing so. He falls a few times while others in the skatepark zoom by him.
Sequences depicting him steadily getting better at his hobby while preparing for Christmas and in between soothing his injuries with frozen peas are intercut with one another and set to a slowed down rendition of “All The Small Things” by Blink 182.
The commercial comes to a close with a knock on the door, and the family opens it to welcome Ellie, a child who is in the foster care system and who also happens to be carrying a skateboard.
During the time that Ellie is chatting with her friends about which skateboard is the most awesome, a message appears on the screen that says, “Over 108,000 children in the UK are in the care system. We’re making a long-term commitment to support the futures of young people from care.”